(Adding all emails who have participated in the outreach archives, and also the marketing list to which I have recently subscribed)
Hi Joerg,
I am thinking more along the lines of cross departmental initiatives (marketing + ambassadors) and exploring what more could be done.
I hope none of this comes across like I´m invalidating existing efforts and I´m suggesting we should be micromanaging --- not the intent at all... i´m speaking from a place of blissful ignorance :-)
What I am certain of: There is enough brain-power and enthusiasm within the project to come up with even smarter joint activities which may have a measurable impact. (and maybe don´t even have to cost us any money!)
Just adapting behaviour, directing focus and keeping an eye in the bigger picture. (and understanding what that picture actually is)
What if all ambassadors signed up and once a month all our combined twitter accounts sent out a single message?
What if we agreed on a provocative / catchy / simple topic, and drive traffic within a specific demographic? ("Which Fedora are you? Take the Survey ___Link___")
What if we made it action oriented and time-bound?
Maybe we cannot measure downloads and OK, maybe smolt did die a painful death ... But we CAN measure retweets and google keywords :-)
And if we do this consistently and in a regular basis, maybe we will start to see trends. (And maybe those trends will begin to shape the project in new and unexpected ways....)
But I agree, we should just open the dialogue and see if anyone is interested.
I will also raise this initiative in my regular EMEA Ambassadors meeting next week.
CP