They've created a brand that can be distributed freely. You couldn't do that with Red Hat Linux. The name was trademarked, and that trademark had to be defended. As a result, cheapbytes.com and others couldn't sell discs branded Red Hat Linux. They'll be able to sell Fedora Core discs.
Fedora is also a trademark of RedHat
See for details: http://fedora.redhat.com/about/trademarks/guidelines/
True, but according to the Q&As, Cheapbytes will be able to sell Fedora disks, which is something they couldn't do with RH - Pink Tie Linux 9.0 was what they sold instead.
"Fedora Core releases will be available as ISO images for both CDs and DVDs, and will also be available through other channels such as third-party online sales of physical media. . ." http://fedora.redhat.com/about/faq/
rg